Everything I've written, said on a stage, or been quoted on — with a link wherever one still exists.
A Drapers analysis of how the industry is putting AI to work on inventory and disruption, with FARFETCH among the businesses examined alongside Hugo Boss, Pentland Brands and others.
Press · DrapersA panel on how AI is reshaping personalisation — what customers see, when, why and how. My argument: hyper-personalisation and generative media are what lift the customer journey, but creativity, strategy and ethics are not the parts to automate.
Panel · Portugal Digital SummitThree days of webinars and workshops with Google on where AI genuinely earns its place in luxury retail — virtual try-on, marketing and asset creation, video generation — and what it takes to adopt it deliberately rather than bolt it on.
Video · FARFETCH × GoogleAn opinion piece for SAPO TEK tracing the line from Web 1.0 through Web 2.0 to Web 3.0, and arguing the metaverse is as much a cultural shift as a technical one. Why luxury houses moved early into virtual goods, and why whoever makes the step between Web 2.0 and Web 3.0 feel seamless is the one who shapes what comes next.
Opinion · SAPO TEKAn hour with FCT NOVA's entrepreneurship programme, drawn from the realities of growing technology at FARFETCH — the architecture calls, the team-building, and why curiosity matters more than certainty in engineering leadership.
Talk · FCT NOVAA Microsoft Portugal conference on the state of AI, with SIBS and Microsoft Portugal — how you define it, why the collection and treatment of data decides everything downstream, and the harder part: building an organisational culture around it, and governing it so it earns trust.
Panel · Microsoft PortugalMicrosoft Portugal's three-day conference on digital transformation in Portugal, spanning data, trust, industry and skills. I joined the Tailoring the Future Experience session alongside other industry leaders.
Panel · Building the FutureMy talk at Building the Future by Microsoft, Portugal's largest digital transformation conference — on how technology keeps dissolving the lines between one industry and the next. Jornal Económico's report from the day carried the short version: listen to customers, weigh new ideas against original ones, don't build technology for technology's sake, and get the right people on the team.
Talk · Building the FutureA look inside how we approach software architecture at FARFETCH — architecture as an organisational practice rather than a job title, the Architecture Group and the teams around it, product built around business domains, and a deliberately pragmatic technology stack.
Article · LinkedInA feature in Better Software magazine, written when mobile platforms were still inventing themselves — and the rules were ours to figure out.
Magazine · Better Software